Our approach
How we pick the new AI worth your time, set it up safely in accounts you own, and train your team until it's part of the day.
So every engagement has two halves, in this order. Training comes first because an automation is only as good as the people who check it.
We train people on the new tool inside their own work, with their own examples, until it's part of the day.
You work with our founder, Hyrum Hurst, directly. He is also CTO of Learning Journey AI, an AI education company, where keeping current on applied AI is part of the job. More about Hyrum
Then we take the repetitive work that's left and automate it, with agents and workflows your team can see and check.
Build is scoped after a Head Start or for members, once we know how your business runs. How Build works
Start with the first half.
Book a free 20-minute callFour steps, every week. The first two happen in public, in Signals. The last two happen in your accounts.
every day
We watch model releases, product changelogs, early-access programs and credible reporting across the AI market.
That means official blogs, changelogs and release notes from OpenAI, Anthropic, Google, Microsoft and Meta; the changelogs of common business tools such as Google Workspace, Microsoft 365, HubSpot, Slack, Zoom, QuickBooks, Canva and Notion; credible tech press; and public posts from the companies' own staff.
We only cover information that's already public, and a person writes every Signal. How we source Signals
same business day for members
Each Signal answers two questions in plain English. Does this matter to a business like yours? What should you do this week?
Every Signal carries a status label for how sure we are: reported, confirmed, available, early access, quiet update or event. What the labels mean
What to do Act now Prepare Wait Ignore
Reported items stay labeled unconfirmed until the company confirms or denies them. We keep score in public on the Signals Log, misses included.
from the day it's available to you
When it's worth it, we set it up in your accounts, connect it to the tools you already use, test it with a few people, then train the team.
Day one means the first day a tool is available to your account. We prepare beforehand wherever the vendor has published enough detail.
Day One Setupevery week
Members get Signals filtered to their own tools, the same business day for anything that touches their stack, with setup time held for launch weeks. When a tool changes, we adjust your setup.
Once a quarter we sit down with you for a Stack Review: what you pay for, what the team actually uses, and what to change next.
First Quarter membershipAsk what's worth switching on this week.
Book a free 20-minute callPrinciples
Most launches don't deserve your time. Wait and Ignore are common verdicts in Signals, and we'll tell you when a popular tool isn't right for you.
In practice: we only recommend a tool once it passes the six questions below.
We set tools up inside accounts you own, with the least access they need. If something shouldn't go near client or patient data, we say so before we set it up.
In practice: you hold the logins, and you can remove our access at any time.
If we can't explain why a launch matters to your business in two sentences, it doesn't go out.
In practice: every tool we set up comes with a one-page guide to how you use it.
A new tool has to pass all six before we recommend setting it up. Plenty of launches fail one. That's usually a wait.
Where we can, we try a tool ourselves before we recommend it.
If we can't name the job and the person who does it, the answer is no.
It has to be available to your account, on the plan you have or one you'd actually pay for.
Email, calendar, docs, CRM. A tool that can't connect to them rarely becomes part of the day.
Who can see what, where the data goes, and whether it needs to touch client data at all.
The price per seat plus the hours to learn it, weighed against the time it gives back.
You should be able to export your work and switch it off without losing anything.
Bring the tool you're weighing.
Book a free 20-minute callSecurity basics
Whatever the tool, these four apply from the first day.
Every tool gets the smallest set of permissions it needs to do its job. If it only needs your calendar, it doesn't get your inbox.
Tools are set up in accounts your business owns and pays for. We work with the access you give us, and you can remove it at any time.
Every setup starts with 1 to 3 people before the whole team uses it. We fix what the test turns up, then roll it out.
You decide what an assistant must never send without a person approving it. During the test, a person approves every outgoing message.
Client and patient data. If something shouldn't go near it, we say so before we set it up. We don't connect a tool to protected health information unless the tool supports a business associate agreement (BAA) and you have one in place.
The fastest wins are often in software you already have. Tell us what you use and what's eating your team's week. We'll tell you what's worth doing now and what can wait.
Not ready to talk? Read this week's Signals first.